about

How it started:

I’m Celine Deeves — a creative, a designer, a perfectionist (ahem), and someone who believes good design should feel self-expressive and free.

After some few years in corporate interior design and architecture, I pivoted toward something more personal:

Sol Cake.

Sol Cake lives at the intersection of style and soul, stitching together limited-run collections, pre-loved finds, reworked apparel, interior spaces and community-centered creativity. It’s experimental. It’s heartfelt. And it’s growing — just like me. And just like you.

My mission is to encourage people to feel seen. Heard. Loved. Comforted.
Beautiful — and free to be exactly as they are.

Sol Cake is a way of exploring self-expression alongside community — uplifting, empowering, learning, and exploring TOGETHER, hand in hand.

I bring a (kinda obsessive) attention to detail, a deep respect for the creative process, and a bright boldness to everything I make — and every connection I create. 💫

I’m happiest when I’m solving problems (usually once they’re solved haha), refining big ideas, and turning something imagined into something real.

Also, I love long walks in nature, ANYTHING! to do with animals, sharing stories, tagless ceylon tea with a dash of milk, moist vanilla cake, reading a good book in the sun, roadtrips, and loads of movement (that mind, body, soul medicine, y’know).

There’s so many layers to me I am basically a lasagna so that being said, let’s be friends! Join me on this journey. It’s gonna get goooood :)

  • Sol Cake is your cozy corner in a cookie-cutter world.

    A space where self-expression, comfort, and play come together — inviting you to wear and dream your heart, your style, and your story.

    Every creation is part of a movement toward mindful living, conscious consumption, and purposeful, quirky design.

  • The big, juicy goal? To bake magic into wardrobes, living spaces and lives around the world — for humans, and their animal friends.

    To spark joy, inspire conscious living, and nurture thriving expression, while building and uplifting communities on a global scale.

    To exchange stories, hold space, and remind people they’re not alone — and that they truly deserve to live a free and joyful life.

  • Sol Cake is pieced together by a passion for creating the ordinary into something extraordinary.

    With a focus on style, sustainability, and joy, each creation is crafted to warm hearts, brighten days, and lighten the collective footprint.

    By blending art with comfort, every (re)imagined design is made to enhance physical, spatial, and emotional well-being — and to encourage a richer, more conscious way of living.

  • Be Unique: Every piece, every space tells a story — yours.

    Craft with Care: Commitment to quality is evident in all craftsmanship.

    Comfort with Conscience: Feel good and do good — this is the plan for you and the planet.

    Support Local: Made and designed with pride locally in South Africa. Uplifting under-resourced communities, and supporting local artisans. When the brand grows, the community grows.

    Think Big, Act Mindful: From reducing waste to rethinking resources, the mission is to ensure production processes reflect an eco-conscious and communal ethos.

  • Explore the collection and interior offerings and join the journey online only for now.

    All designs and production take place locally in our special South Africa, with products and services available through the website with ease and accessibility.

    Dive into Sol Cake’s world wherever and whenever you’d like. <3